Based on Harvard Business Review (2011) & related research
Free Audit · 3–5 Minutes
How Much Revenue Is Your Response Time Costing You?
Measure how quickly your team responds to online leads, benchmark yourself against the research, and get a personalized report with your estimated missed revenue and highest-impact fixes.
Takes 3–5 minutes
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All data stays in your browser — nothing is saved or sent anywhere
Step 1 — Enter Your Data
Use data from the past 30–90 days for the most accurate picture.
Number of form submissions or inquiries
< 5 minutes
leads
5–15 minutes
leads
15–60 minutes
leads
1–24 hours
leads
> 24 hours
leads
Never responded
leads
% reached (answered or replied)
This is often much lower when response is slow.
% of leads qualified
$ per closed deal
Used to estimate missed revenue from slower responses.
Your data is processed entirely in your browser and is not saved or sent anywhere.
Your Speed to Lead Score
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/ 100
Avg Response Time
—
estimated
Contacted < 5 min
—
Never Responded
—
Current Reach Rate
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Lead Response Time Distribution
Research benchmark: only a small minority of companies respond within 5 minutes.
Missed Opportunity Cost
Est. Lost Qualified Leads
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If slow-response leads had been contacted in <5 min
Est. Lost Closed Deals
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At a conservative 30% qualified-to-close rate
Est. Missed Revenue
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Based on your average deal value
Research basis: Leads contacted within 5 minutes are up to 21x more likely to qualify than those contacted after 30 minutes (MIT/InsideSales research tied to the HBR 2011 study). This estimate applies that multiplier to your slowest response buckets.
Key Insights from Your Data
Recommended Next Steps
Remember from the research: every minute counts in the first 30 minutes. Moving more leads into the <5 minute and 5–15 minute windows typically produces the largest gains in qualification rates.
This tool is an educational companion to the Speed to Lead research lesson. Use your results to start a conversation with your team about improving response processes.
Want this fixed automatically?
The Speed to Lead App turns every lead into a one-tap call with live timers, auto follow-up, and a pipeline that updates itself.
